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Sustainable Palm Oil


A crucial issue in the beauty and vegan/health world is the production of palm oil. It has been appearing on grocery store shelves everywhere immersed in products such as cookies, crackers, processed foods, cosmetics and even baby shampoos. What is being ignored, however, are the true consequences of palm oil production as it is harvested far from home. What are the consequences? To start, massive deforestation is occurring in places such as Malaysia, Indonesia, and Southeast Asia, in addition to its’ ongoing … READ MORE

Pura Ingredients: Himalayan Sea Salt


Pass the Salt… Not that PINK stuff! The Himalayan Mountain range stretches across Asia, passing through China, Nepal and India. Although these mountains are often known for Mount Everest, their highest peak, here is something new to think about – salt. Hundreds of years ago, these crystallized salt beds were once covered in lava. Over time, the lava acted as a protection from the elements, leading people to believe this salt is the purest on Earth. Unlike other salts from … READ MORE

Beginners Guide To Goal Setting


With back-to-school season right around the corner, now is the time to get organized. Although your house may need a pre-winter clean up, your mind could use some re-energizing and directing as well. Several people feel as though they are drifting aimlessly in the world. They work hard every day, yet don’t seem to get anywhere worth their while. Most people are left feeling this way because they simply don’t take the time to evaluate what they want from life … READ MORE

Declutter Your Life


School and soon the holidays are looming right around the corner and the days of the kids being on their lazy summer schedules will soon come to a close. Whether back-to-school season means getting the children back into their early morning routines or running the neighborhood carpool, your home is going to need to get organized! We have all muttered this phrase all too often: “This is it! This is the year I get my act together, stay focused and … READ MORE

Back To The Basics


Everyone has a legacy. Everyone has that one thing they want to be remembered for. When a sports figure retires, the world celebrates their efforts in adoration and their name is added to the hall of fame. Wouldn’t it be amazing if everyone could be remembered for something? In a world full of meals that are deep-fried, super-sized and filled with sugar, there is an increased need for a push toward a healthier lifestyle. Role models don’t only come in … READ MORE

Social Makeover

happy employees

Maintaining healthy relationships is a vital component of everyday life. The one thing all people have in common with each other is the desire to be happy about themselves and their current state. There is enough compelling evidence to show that maintaining strong social relationships contributes to a long, healthy and happy life. After countless studies, one of the greatest philosophers of all time, Aristotle, made the conclusion that humans are teleological organisms. What this means is humans will continually … READ MORE

You Are What You Dress


We all know the popular saying, “The clothes make the man”. Well, the same concept goes for women as well. While it is no hidden secret that women love clothes for their figure-enhancing properties, the burning question is, can they really make us more confident? By definition, a wardrobe is a space where clothes are hung and stored, however, to most women it is that sacred place we step into to create ourselves each and every day. It holds memories … READ MORE

The Real Me

green dress

These days it seems as though everyone is focused on physical beauty. Intelligence, personality and status are all perceived by someone’s outward appearance. So where does inner beauty fit into the picture? We have all met people in our lives who are physically beautiful on the outside. But when you get to know their personality and who they are on the inside, if it is not very pleasant, you will probably begin to look at that person in a less … READ MORE

3 Easy Ways to Naturally Restore


We live in a beautiful world of simplicity and chaos, storms and calm seas, and many other contradictions. To live more fully we need to focus on balance. For all of our active moments, we need to find relaxation. For all of our troubles, we need to find healing. Here are 3 easy ways to focus on restoring yourself physically, emotionally, and mentally: Feed All of Your Senses Our body, mentality, and emotions are all closely tied so it’s important … READ MORE

The Key to Chic Comfort


Comfort and ease are key when getting dressed every morning, despite the occasion. No one likes going through the day in painful high heels and a face full of heavy makeup and clunky jewelry. We like wearing clothes that do not limit our physical abilities. You never know when you’ll need to run to catch the bus or pick up a quick cup of Starbucks. Our relationship with yoga pants and flip flops stems from the simple everlasting fact that … READ MORE

Travel Beauty Tips

tsa travel

Whether you are jetting off to the tropics or flying home for the holidays, you always want to make sure you look your best without packing your entire bathroom full of skin, hair and beauty products. With extra airline baggage fees and restrictions on liquids, here are some tips and tricks that will make you more cosmetic and beauty-savvy when it comes to traveling in style. 1) Know Your Essentials What makeup can’t you live without? After performing the same … READ MORE

Summer Hydration Tips

water hydrationg

With summer making its welcome across the nation, thousands of people will soak up the rays and heat over these next few months. In the summer, hydration is especially important. The key to proper hydration has a rather simple solution: drink enough water to stay hydrated. But some may find it difficult, or simply boring, to drink that much water. Hot temperatures and long hours in the heat combined with physical activity can increase the body’s need for water. So … READ MORE

What to Pack for a Summer Getaway

summer travelll

EUROPE Traveling abroad is not as simple as buying a ticket and hopping on a plane. The top priority should always be safety, no matter where you travel and part of staying in an unfamiliar place is dressing to blend in. So, before you get out your suitcase and pack for that European getaway, here are some things you should leave in your closet.  It is wise to dress conservatively in any country abroad, especially those holding deep religious views. … READ MORE

Natural Products Expo East and upcoming events


If you are in the natural products/beauty industry, it will come as no surprise to you that the Natural Products East Expo (NPEE) is right around the corner. As the time quickly approaches, there are certain tips that will make your trip to the show as easy and smooth as possible.  Here is the first part of our Survival Guide from last year that will help you prepare for your experience at NPEE 2015. http://www.puraproducts.com/survival-guide-npee-2014-bring/ Also, here are some upcoming … READ MORE

Father’s Day Beauty


Since most men are uncomfortable with the idea of ‘BEAUTY’ for themselves, emphasis on health and well-being is often the better approach when referencing beauty products and cosmetics. Because men are no longer the only breadwinners and gender roles are beginning to blend, there is a convergence of masculine and feminine ideas in the industry. Women take the more holistic approach when it comes to cosmetics, thinking of their beauty ritual as a long-term investment in their future. Men, on … READ MORE

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